After my Transformers’ article, some readers have highlighted the need to write about how some ‘da’wah’ organizations have contributed to the celebrity-fan culture in the da’wah space and the retrogression of Islamic learning in their marketing, branding and organisational direction.
Upon reflecting, I feel there is some truth in this & the matter requires urgent introspection.
There is no doubt that people today are more Islamically aware than the last few decades, and this naturally produces a market in the eyes of some opportunists.
Unfortunately solving this issue requires the pushing of certain sensitive buttons and the costly process of educating people towards respecting their own self worth. However it is still a cause worth supporting.
Don’t be a victim of anyone’s desire to prefer form over substance. You are worth more than that and you deserve to be in control of that which constitutes progress in your life.
If a seminar is advertised only mentioning the visiting lecturer, without mentioning the topic, and you don’t feel there is an issue with this; then you require, in some sense, some education about you and your own self’s worth, unless you are only attending due to the hype of the lecturer, or the showmanship of the performer. In that case, you are only interested in being entertained, and are excused from this discussion point.
Attending an event due to pure form on the part of the organisers, without any concern for substance, should not be supported by those looking to truly benefit themselves and their communities.
By not supporting the culture of form over substance; will you become a means of fixing some of the ills we find polluting the noble concept of da’wah today.
This topic is no doubt a long one, and perhaps this reflection will be a means of positive discussion within our communities and da’wah efforts.
May Allah grant us steadfastness, protect the duaat, and preserve the da’wah upon righteousness and sincerity. Ameen.
And in Allah Almighty do we place all trust.
For those who missed the Transformers’ article; please access it here:
Shaikh Sajid Umar